"When you launch a new brand, it's always best to do it in a foreign language."
-David Ogilvy probably
Helped -196 Vodka Seltzer make it’s debut in the US but in Japanese. There’s a translator but I don’t think he’s very good at his job.
AdAge LBB Shots Creativity Top 5
Directed by Hiroshi Kikuchi
Made at Johannes Leonardo with Lannie Hartley and Marjorie Vardo
Normal Day in the -196 Factory
Bath Time
Wrong Text
You Too
-196 Factory Song